Marketing Strategy Analysis – SAMSUNG case

Marketing is the recess which combines both strategy and tactics in order to build up the relationship with customers and create value for both buyer and seller. (Definition of Marketing, 2014). According to Marina, B. W. (2007), the marketing environment nowadays has become extremely fierce and dynamic, a marketing strategy needs to be updated in order to maintain the competitive strength. An efficient marketing strategy is not only has ability to adapt a change in the market but also satisfy the customers' minds at the same periods.Therefore, there is no marketing strategy could maintain forever but should change at every different suitable situation. To do so, a company might have several alternative plans which probably promptly implement in necessary cases. Samsung Inc. Is one of the outstanding samples in term of successful marketing strategy. Samsung was established in 1 938 in South Korea from the modest company to the global corporation with the annual turnover of over $1ST 1 00 billions. Samsung has generated the business into three majors: â€Å"electronics, engineering and chemicals.This paper is going to examine the marketing strategy which Samsung has applied and give out lessons and recommendations in order to prepare for the future Roth. QUESTION ANSWERING 1. Question 1 Samsung was from the modest company, currently has developed magically to the multi-national conglomerate. Efficient marketing strategies were one of the key elements of Samsung success today that lead its brand value rapidly increased the most in recent years. As reported by Vietnamese (201 2), the brand value of Samsung in 2000 was approximately $1ST 5. Billions. Samsung subsequently expensed $1ST 508 millions in order to boost up its brand value over than $1ST 6. 3 billions in 2001. According to the data collection of Gregory, L. 2005), the brand value Of Samsung Was $1ST 14. 9, ranked as 20th while the first three positions were Coca Cola and followed by Microsoft, IBM with the brand values were $1ST 67. 5 billions; 59. 9 billions and 53. 3 billions. At that period, some competitors of Samsung in the market such as Monika had $USED 26. 4 billions of brand value, ranked at 6th position; Sony had $1ST 10. Billions of brand value, was as 28th in ranking; Motorola was ranked as 37th with $USED 3. 8 billions of brand value and Panasonic was at 78th with $1ST 3. 7 billions in the ranking. As we can see in the figure 1, the rand value of Samsung grew continuously and dramatically from 2001 to 2005 while some the other competitors had a slight fall or maintained at the same level. Table 1: Brand ranking by value in 2005 Figure 1 Brand Value from 2001 -2005 There is no doubt to confess that Samsung has gained a certain success in building brand value through those periods of time.In order to stand stably in this fierce market, Samsung has applied its strategies efficiently and distinctly. An efficient marketing strategy may bring success to its business but a g ood quality of products is what keeps the trust of customers. The more quality of the products are, the more loyalty of the customers will be. Therefore, Samsung has issued a very strict quality control policy. This is one of the factors that bring success to Samsung today. For example, any mistake occurs in its prod action process will be stopped immediately to fix in order to guarantee a good quality and high accurate standard.Based on the global strength, Samsung is flexible in gathering efficient international resources. In 1 sass, Samsung adopted cheap scientific experts from Soviet and hired them to work in the Seoul labs in the early year of 2000. One of the successful innovations, which is introduced at Samsung by those Soviet scientists, is TRIM project. TRIM project is the methodology which identifies the contrary of the existing technologies and the needs of the customers in order to innovate further ideas. Samsung has successfully controlled the products quality.This is the first and the heart in business philosophy of Samsung. Any business needs to understand the customers' perspective and places them at the first concerning. When customers make a decision to try a new product, they would expect a good quail's purchasing. And this is a chance for a business to keep customers' loyalty and increase the prospect of brand by customers' recommendation to their network. So if this was not a case, those customers would not come back and looking for other options. Thus, the quality control policy plays an important role in enhancing the customers' satisfaction and loyalty.Besides, it would help to contribute the long term prospect and revenue of company and avoid the risk of replacement cost of defected products. A company, which has a strong reputation in product quality, will be outstanding in the current fierce market today. One of other successful factors Of Samsung strategy is promotion. Due to different kinds Of product and different segmentations o f customer, Samsung has applied variety ways of promotion and specific channel in order to approach the market. The marketing mix up's strategy has been generated efficiently by Samsung.The company used strong tactics to pull customers to itself by providing printed brochures, posters, specialization sheets and public information on Samsung website, Samsung aimed to raise the awareness of customers. Besides, the activities to be the sponsorship in particular famous events such s: Royal Windsor Horse Show and Samsung Open Tennis Tournament. On the other hand, Samsung gave several interesting offers and discounts to their trade partners and dealers in order to push the sale of Samsung products.All of promotional activities are aimed to support a new product launching. Launching successfully a new product has never been an easy issue, especially it is aimed to dominate other competitors in current market. In asses, Samsung has done an exclusive research in DVD market and understand the problem occurring at that time in order to identify the opportunity. From that, the company could find the suitable way for its tragedy and satisfy the market demands to gain the competitive advantage.For instance, Samsung provided a DVD product with much greater data capacity and sophisticated features, but with the very reasonable price; or taking another product of Samsung is TFTP flat screen monitor, this monitor also provides a greater convenience than CRT screen. The TFTP screen is made by the liquid crystal display (LCD) with sharp displayed image can save a space of the room, lower power consumption and less harmful radiation. This is called the unique selling price that makes Samsung to be the leader in the electronics market.One of the elements of ups strategy is distribution (Place), Samsung has used various channels in the market from the dealers, retailers and distributors and gave free sampling in order to attract more the customers' concern. Due to different kind of product, Samsung has applied a different kind of strategy to approach the market. The market segmentation for the T FT monitors were aimed for business such as officers, financial centers in the city or fashion outlets, etc. In order to encourage the TFTP monitors purchasing from business, the marketing strategy needs to replace n order to adapt a change in a specific situation.The advertisements on this sector focused on potential customers who are business users. Newspapers and magazines were also used for advertising, especially the type of one-to- one advertising, mailing directly to the business users are effectively. Samsung was the newcomer in the mobile business sector in asses. Today, Samsung was ranked as the world's largest corporation in tech oenology industry in term of revenues. The way to do the marketing promotion for this kind of product still differs from the other products.The marketing research ND segmentation were exclusive implemented in order to understand the consumers' demands and segment the potential customers. Samsung still used newspapers, magazines, TV advertisements, media means and to be a sponsorship for famous events in order to raise the perspective of customers in brand recognition. The contribution is more focused on retailers and the retail staff are well trained to be professional. In conclusion, the marketing strategy of Samsung is a valuable lesson to every marketer.Samsung has sought a international quality of product and implemented several marketing strategies in trying to dominate the market. . Question 2 SOOT analysis of Samsung Table 2: SOOT of SAMSUNG Samsung SOOT analysis Strengths Weaknesses Reputation 2. Innovation and design 3. Advanced technology 4. Lower cost 5. Large market share 6. Ability in brand marketing . Patent issue 2. Lack of its own SO and software 3. Wide range of products Opportunities The reads . Demand on smart- phone 2. Demand on tablet 1. Saturated in mobile market 2. Price wars 3.Technolog y changes 4. Chinese products 1 . Reputation: Samsung has high reputation and is familiar all over the world. It helps to increase the customers' trust in making purchasing decision. Samsung has recently received many possible responses from public then make its reputation continuously grows. 2. By understanding deeply customers' mind, Samsung has received many innovation and design awards. Samsung offers the product which has more benefits than the competitors do, and each type of customers has different suitable product. 3.Samsung has ability to use the latest technology for its products. 4. Low cost: Samsung generated its production in the low cost countries. Hence, it helps to save production cost in order to offer a product to customer with a lower price. . Large market share: Samsung has a wide range Of products. Hence, Samsung holds a large portion of market share in almost products they sell. Large market share helps Samsung in reducing costs and more demand in contract cond itions. In addition, it also allows Samsung to earn high return and diversify risks and failures. 6.Samsung was ranked as the top company which has ability to push the brand name efficiently and was ranked at the 9th most valuable brand with $33 billion dollars. This success is caused by the sponsorship in sport champions, social activities, etc. Weaknesses 1. Patents issue: Samsung had problem in patent infringement with Apple. Apple sued Samsung that the Samsung galaxy 4 and Samsung tablet copied phone and pad. This thing seriously damages to Samsung reputation and cost $1 billion dollars in fine. (BBC, 201 2) 2. Lack of its own SO and software: Samsung pay an intention on innovation.However, Samsung has never introduced its own new product with its own SO. Samsung focus on mass market rather than niche market when setting the price of the products at a level of average low. A general psychology of customers is to assume a low price of product is low quality. . Samsung has 3 major markets: Electronics, Engineering and Chemicals and each industry has a huge product which needs to concern. Thus, Samsung loose an attention and advantage in competing with the competitors. Opportunities 1 . The demand on smart- phone market is continuously increasing comparing to electronics market.Thus, Samsung should create its own software for correlative hardware devices. And then, Samsung could launch a new product with outstanding features, has its own SO, user friendly sooner than the competitors could do. 2. The demand on tablet is expected to grow in the next few years. Thus, Samsung could expand this market by launching a new innovative design and better technology quality in order to dominate the market. Threats 1 . Mobile phone market seems to be saturated in almost countries, especially in developed countries. Thus, the purchasing power might not as high as it used to be in previous years. . There is a threat from the companies from China who has ability to produce a product at lower price with a similarity of design and features. TOWS matrix analysis Table 31 TOWS matrix of SAMSUNG TOWS matrix analysis External Opportunities (O) External Threats (T) 1. Invest in tablets . Expand mobile phone market 3. Sponsorship 4. Globalization 2. Patents issue 3. Price wars 4. Technology changes 5. Chinese products Internal Strengths (S) so 1 . Developing a newer not only in technology but also in design for tablets and smart – phone in order to dominate the global market 2.Establish more multiple national companies 3. Participating to be a sponsorship for sport events in order to raise the brand value SST 1 . Investment in digital market, develop Core Digital Technology, home networking 2. Pursue new product development: wearable, pen computing 3. Developing super -outstanding smart -phone The largest memory chip in the world Global corporation 3. Strong reputation 4. Wide market circle 5. Strong cash flow Strong innovation and design 6. 7. High bra nd value 8. Active participant in social activities Internal weaknesses (W) woo .Focus on niche market 2. R&D in technology 1. Research to explore new market 2. Develop the quality of technology to be superior SO and software 4. Question 3: In the current years, Samsung is one of the biggest manufacturers in term of android smart- phone. They are also successfully in the industry of engineering to sell monitors, TV LCD, etc. Samsung has an incredible growth ate over the time to have this leader position today in the fierce market. (Kristin, L. , 2014). It might be said, 201 3 is the bright year for Samsung to have ability to own the market.However, 2014 might be the challenging year when the Conn's analysis pointed out that Samsung strategy starts revealing its weaknesses. (L an. H, 2014). Smart- phone Galaxy SO was considered as the failure of Samsung in all aspects. The Galaxy SO was blown up its capacity features to conquer all customers in over the world. However, this smart- ph one was only improved modestly in a comparison with the old version Galaxy SO. Even though the turnover for the Galaxy SO was relative high but not as high as the company's expectation.Even though Samsung is still the leader in the market of smart- phone but there is no increasing in the market share in 2013. It means that Samsung has stopped magically increasing as it used to. And the first time since 2011 , the profit of Samsung had a slight decrease in the Q of 2013. In the fierce competing race of smart- phone, while the competitors have ability to produce to a smart – phone with greater incredible features by its own operating system and software, Samsung still eve not given any sudden attack technology and outstanding product.Hence, this is the first failure in the marketing strategy of Samsung in smart- phone sector. Due to CNN analysis, Samsung is not only needed to have a strong marketing promotion but also pay much concern on the quality and outstanding features of the new product. It means that, in 2014, Samsung should set modest goals in order to achieve in certainly, avoiding the disappointment from the customers and deliver a truly changing technology mobile instead of only focus on marketing and bigger screen. Samsung and Apple are the two leaders in the racing of mobile phone industry.In practically, Samsung is the largest player in term of revenue but Apple is more profitable. Samsung targeted to the mass market when setting the price of smart phone at relative low to premium while Apple;s products are set at premium segment. The average price of Apple's products is quite higher then competitors' in smart phone industry and this leads very high margins for Apple. In 201 1, Apple Inc. Sued Samsung when claiming that Galaxy smart- phone and tablet copied from phone and pad. In final, Samsung had to pay $1 billion dollars for its compensation.Yakima, I. K. And Ian, S, 2011). This thing seriously damages to Samsung reputation and cause in d ecreasing profit in 2011. Hence, Samsung still has challenges to compete with Apple. Apple has strong and distinct band which was built for a decade, and now, has its own consumers' loyalty and advantages competitive in the exclusive mobile industry. In order to have ability to beat Apple's products and becomes a dominant in mobile industry, Samsung needs to focus on improving software and operating system. (Luke, W. 2012).A particular focus on technology and strengthen software capabilities must be implemented order to not only satisfy and maintain the current consumers but also to serve new customers' experiment. It is suggested that Samsung could plan to develop its own Bad operating system in order to serve group customers of low- end market. Besides, Doing investment in order to offer a premium product which target at high- end market, higher positioning as higher quality products providers. It helps Samsung to focus on niche market rather than set a product at medium price to serve consumers in a mass market.Besides, Samsung also pays more attention on promotion and selling campaigns for digital products such as Core Digital Technology, Pen Computing, DRAM, etc. 4. Question 4: â€Å"Internal marketing is orienting a motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction. † (Phillip, K and Gary, A.. 2012). According to Burrito and Galley, the important of internal marketing is to make employees are conscious to serve customers well and reinforce their behaviors to perform efficiently.Hence, the concept of internal marketing covers the aspects of HARM, operation and marketing such as in particular: motivation, leadership, structure, delivery system and marketing management The internal arresting is used to enhance the customer focus and market orientation. Even though the term relates to marketing but it uses quite a lot of HER principles because both of the marketing and HER are dealin g with people. Since understanding the term of internal marketing, employees are should be concerned equally to customers because employees are who directly bear theÐ’Â « value to an organization.It is clearly and obviously to see the link between the employees motivation and their performances toward an organization. The higher satisfaction employees are, the better they perform in external services and the faster a company can achieve a goal. Therefore, if a company) only focuses on customers care but lack of employee's motivation, it could meet some struggles. In Samsung Corporation, incentives and welfare program are used to motivate their employees in order to better performances and satisfactions.Samsung has offered a very interesting welfare program to concern only for employees but also for their families about house, education, health and retirement. Besides, employee who has ability to perform outstanding or carry out a significant project is worth to receive an additi onal incentive. Hence, Samsung employees can live and org in the pleasant environmental. (Samsung, 1995) Base on the internal theory of internal marketing, there are some suggestions for Samsung to increase its quality of internal marketing. First of all, it is necessary to create a staff communication in order to listen to their employees' opinions and ides.Besides, it is also useful to have time for briefing every week to discuss about what has been done during a week, is there any problem that needed to be solved timely or share successful stories together. This thing is very efficiently not only in creating a friendly relationship between staff and managers gather but also timely grasp the current operating status of a company. Secondly, Samsung could give to their employee training to empower their relevant knowledge. Besides, employee motivation is always an important part.There are some theories about employee motivation such as Moscow and Herbert, given some factors to fulfi ll the satisfaction of employees. Incentives and rewards could be a positive method to motivate employees. Culture is one of the factors that affects to employee's behaviors. Employees might feel uncomfortable or comfortable due to its company environment. Business to business relationship is important to maintain success of a corporation. Business relationship management (BRB) is different from customer relationship management (CRM), but still simultaneously executes together.BRB is used to enhance the positive relationship with customers. CONCLUSION Executive Summary This paper has been done in examining the successful marketing strategy of Samsung over the past years. And then using Scots to analyze the weaknesses, threats as well as the strengths, opportunities of the company and using TOWS matrix to suggest solutions of taking its strengths and opportunities to cover its weaknesses and threats. Finally, there is a discussion about the internal marketing of Samsung. Samsung was from the modest family company to the top global corporation in this fierce market today is worth lessons for all marketers.By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Personal experiment The case study of Samsung is worth to learn for every business. By observation through this case study, in personality, I could understand these following points. Firstly, every business should set clear goals in both short term and long term in order to step by step achieve them.Segmentation is needed to identify potential customers, and search for the unmet demands IR the market. It is also useful to understand the customers' behaviors in order to satisfy them as good as possible. Secondly, promotion is one of the important factors in marketing strategy. There are several way s of promotions and depend on each specific situation that we could apply a efferent promotion in order to approach the market. For instance, depend on segmented group of customers whether low-end market or high- end market, we could apply a suitable promotion.

Family: the Foundation of a Strong Society

Family: The Foundation of a Strong Society â€Å"We the people of the Unites States, in order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity† (The Preamble to the American Constitution). Of the five principles that are stated in the Preamble, one is fundamentally unique and that is to promote the general Welfare. The responsibility to promote the common good rests not just with the government, but with all citizens.Our Founding Fathers established all the rights in the Constitution not for the individual's gain, but for the common good. Marriage is important because it affirms what our Founding Fathers understood; the purpose for this country is to use our freedoms to promote the common good. There is no question that marriage is beneficial to society because it promotes the common good for children, adults, and society. The evidence exists to show that children who are raised by their biological, married parents are more likely to become happy, healthy, and morally upright citizens in the future.According to one study, â€Å"fathers who are involved in their child’s life produce children who have better emotional health, do better academically, and attain higher job status as adults† (Carlson, Corcoran 783). Other studies have shown that â€Å"adults who believed their mother was accessible and devoted to them in childhood were less likely to suffer from depression and low self-esteem as adults. They were also found to be more resilient in dealing with life changing events† (Hojat 213).Children need to know that their parents are always there for them. Life has enough pressures on its own without having to deal with uninvolved parents. According to a 2003 Gallup Poll, most adults desire to marry and have children, so adults, too, are able to enjoy many benefits of marriage. On e benefit of marriage is greater wealth and higher incomes. â€Å"One study found that married men earn approximately 22 percent more than men who never married† (Stratton 210). Not only do married men enjoy a higher income, they may enjoy better health.According to a study in 2000 it was discovered that â€Å"married persons have the lowest occurrences of diseases such as diabetes, hypertension and heart disease† (Pienta, Hayward, Jenkins 575). Benefits of marriage do not only affect men, but marriage also affects women. A U. S. Department of Justice report in May 2000 found that married women had lower rates of violent abuse by a spouse, while divorced women had the highest rates of violence by their spouse, ex-spouse or boyfriend. The social, health, and economic aspects of marriage are additional benefits that lead to stronger communities and a stronger society.Married women are less likely to turn to abortion than unmarried women. Research performed by the Center for Bio-Ethical Reform states that, â€Å"64. 4% of all abortions are performed on never-married women; Married women account for 18. 4% of all abortions and divorced women obtain 9. 4%. † Therefore, human life is protected. With fewer abortions, each stage of life is more likely to have greater impact in every phase of life. Not only is life valued more, but so is independence from outside influences. Strong marriages result in less dependency upon the government.According to a recent study by Bridgette Maher, â€Å"divorce in America costs taxpayers $33. 3 billion per year. † Married couples also tend to show greater responsibility in life than do their single counterparts. Another study showed â€Å"People who are married are more likely than their unmarried counterparts to vote, volunteer and become involved in church and the schools† (Keyes). Over the years, marriage has been severely weakened by societal pressures. We have allowed the definition of marriag e to be re-defined. Lifelong, monogamous marriages must become the accepted normalcy.Marriage should be a place of refuge for all of its members and a haven for children. Marriage is hard work and takes much give and take in each relationship. However, marriage is justified by the many social and economic benefits for children, adults and society and is therefore a foundation of a strong society. American automobile executive, Lee Iacocca, sums it up, â€Å"The only rock I know that stays steady, the only institution I know that works is the family. † Works Cited â€Å"Abortion Statistics. † The Center for Bio-Ethical Reform. N. p. , n. d. Web. 14 Oct. 2012. Who's having abortions (marital status)? 64. 4% of all abortions are performed on never-married women; Married women account for 18. 4% of all abortions and divorced women obtain 9. 4%. Carlson, Marcia J. , and Mary E. Corcoran. â€Å"Family Structure and Children's Behavioral and Cognitive Outcomes. † Journ al of Marriage and Family 63. 3 (2001): 779-92. Print. For example studies have shown that fathers that are involved in their child’s life produce children who have better emotional health, do better academically, and attain higher job status as adults.Henshaw, S. K. â€Å"Unintended Pregnancy in the United States. † Family Planning Perspectives 30. 1 (1998): 24-29. Web. Most women getting abortions (83%) are unmarried; 67% have never married, and 16% are separated, divorced, or widowed. Married women are significantly less likely than unmarried women to resolve unintended pregnancies through abortion. Hojat, Mohammadreza. â€Å"Satisfaction With Early Relationships With Parents and Psychosocial Attributes in Adulthood: Which Parent Contributes More? † The Journal of Genetic Psychology 159. (1998): 203-20. Print. Other studies have shown that adults who believed their mother was accessible and devoted to them in childhood were less likely to suffer from depressi on and low self-esteem as adults. They were also found to be more resilient in dealing with life changing events. Keyes, Corey L. M. â€Å"Social Civility in the United States. † Sociological Inquiry 72. 3 (2002): 393-408. Print. People who are married are more likely than their unmarried counterparts to vote, volunteer and become involved in church and the schools.Maher, Bridgette. â€Å"The Benefits of Marriage. † The Benefits of Marriage. N. p. , n. d. Web. 09 Oct. 2012. . According to a recent study, divorce in America costs taxpayers $33. 3 billion per year. David G. Schramm, â€Å"What Could Divorce Be Costing Your State? The Costly Consequences of Divorce in Utah: The Impact on Couples, Communities, and Government,† A Preliminary Report, June 25, 2003, Publication in Process, Department of Family, Consumer, and Human Development, Utah State University. Pienta, A. M. , M.D. Hayward, and K. R. Jenkins. â€Å"Health Consequences of Marriage for the Retireme nt Years. † Journal of Family Issues 21. 5 (2000): 559-86. Print. Another study in 2000, found that married persons have the lowest occurrences of diseases such as diabetes, hypertension and heart disease. Stratton, Leslie S. â€Å"Examining The Wage Differential For Married And Cohabiting Men. † Economic Inquiry 40. 2 (2002): 199-212. Print. One study found that married men earn approximately 22 percent more than men who never married.

A Message Without Words Essay Example | Topics and Well Written Essays - 1750 words

A Message Without Words - Essay Example ere is one that allows ladies and gents to adorn stylish, comfortable and practical clothing while still embracing their femininity and masculinity respectively. Weinberg (2009) insists that, before embarking on a marketing campaign, there is a need to clarify goals and the overall aim of the campaign. One has to define what they aim to achieve from the campaign. The team at Benetton aims at expanding the market share for the cashmere design presented in the above picture. A picture speaks a thousand words. The picture above, which is the center of this campaign, speaks to both ladies and gents alike. It does not segregate the genders and, in this way, it widens the market share extensively. That, on the other hand, is another objective of the campaign; to show the public that we can offer a design suiting both genders. The target group is age oriented. According to Jones (2005), age is one of the significant factors when categorizing target markets. The team at Benetton aims at capturing the individuals of the 20-35 years of age. This is the most active and fashion conscious group (Jones, 2005). The age bracket targeted above captures the college student and the young employees. College life accompanies a certain lifestyle and trendy fashion styles. The picture ad portrays both male and female genders posing in it. The team at Benetton concur with Jones (2005), who admits that, contrary to an earlier time when chain store displayed menswear in separate shops from women’s wear, today they chain shops display them together. The Picture ad silently states this ideal. Therefore, having covered the gender divide in the campaign, the team at Benetton can focus on ways of convincing the target group. The target group forms the majority of the growing population in any societal setup. This group will most likely be on a credit access of some kind. It may be for educational purposes or otherwise. In whichever case, the credit availability will also greatly influence

Premier Inn's Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words

Premier Inn's Marketing Strategy - Case Study Example It aims to provide best service to their precious clients with economical packages. The properties of the brand are that it specializes in personal service with high quality of food and excellent room service. However the biggest drawback of the Premier Inn is its lack of service and management focus more on quantity rather in quality. The strong point of the Premier Inn is that they offer money back guarantee to their clients and believe in influences the customers. Due to recession, the economic activity of hotel industry is low. This threat should be considered short term for the Premier Inn and the company should focus on providing consummate business service to their valuable clients at affordable rates in order to appeal more and more customers. Premier Inn with more than 500 hotels in UK, and a symbol of 4 star hotels in UK specialize in providing quality service at affordable rates. Further more due to recession, the economic activity in hotel industry sharply slow down. People are not willing to spend on vacations and travel. And that's the biggest threat to the company. The biggest competitor is and Brimingimah City Center. Our Hotel has edge in the market due to vast chain spread all over the country. The class of clients our company has corporate and families. But families on vacations brings larger portion of revenue for our hotels. We want our clients to know that we are here to provide them personalized service. Moreover our guests need to know that we are here to develop a relationship with them to ensure them the efficiency of service, value of their money. And their reliability on us to provide them best service they expects. However like wise other competitor, our company focuses more on aggressive and fruitful marketing strategy to bring fruitful results even in recession. The key is to retain the loyal customers and business. So the marketing strategy of our company should be to retain the loyal customers and focus on more on serving them at our best. Marketing Strategy: Every business as certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs. Every market strategy clearly focuses on achieving high market share and high sales while maintaining the quality of service or product. Our marketing strategy basically focuses on delivering high quality service and products which will bring high yields for the company. If the quality is good it not only retains the loyal customers, but also attracts new ones. Secondly the company focus on increasing the sales by giving different services packages

The pros and cons of university ranking Essay Example | Topics and Well Written Essays - 1000 words - 1

The pros and cons of university ranking - Essay Example Ranking is aimed at evaluating the quality of education offered at institutions of higher learning often based on research produced by the institutions. This evaluation is relative; however, as quality will be perceived differently and as such, there cannot be fixed criteria (Almegren 14). Recently, there has been mounting attentiveness to ranking systems and great criticism of existing rankings. The problem with the existing rankings is that they do not include universities and higher learning institutions from various parts of the world. This has become necessary, as governments of many countries have reiterated the significance of quality in research and higher education, and linking economic growth, innovation and research. Moreover, higher education and research institutions are competing for funding and the best students and researchers, at national and international levels (Almegren 14). Among the primary benefits of rankings, is that they allow students to make well-versed decisions. When a potential student is choosing which university to join, they will need to have specific information pertinent to their desires and wishes. This will enable a choice that will suit their needs and preferences concerning both academics and extracurricular activities. The precedent is determined using outcome that is, performance of students after university, number of professors available to students where the number of research papers and articles published factors into their competence and facilities and amenities within a university. Besides that, rankings have been advocated for because they foster healthy, spirited competition among institutions of higher learning. This is because of the simple fact that every institution will want to be ranked high as this builds a positive reputation (â€Å"QS World Universities Rankings†). Notably also, rankings are supported as they offer institutions of higher learning an opportunity to improve

Should Induced Abortion Be Prohibited To Protect Fetus' Human Rights Assignment

Should Induced Abortion Be Prohibited To Protect Fetus' Human Rights - Assignment Example In a global context we find that in 17 out of 18 nations polled around the world, majorities reject using criminal penalties, such as fines and imprisonment, as a means to prevent abortion. On average across all 18 countries, 52 percent favor leaving the matter of abortion to the individual, while 42 per cent think their government should try to discourage abortions. This shows exactly how heated the debate on induced abortion must be! When discussing induced abortion the most significant question that comes to mind is can we choose to kill unwanted pregnancies? Does the charter of human rights apply to humans after birth or as early as an embryo? Critics of abortion argue that since life begins at conception, abortion is next to murder as a human life is taken. They believe that abortion is in denial of the sanctity of human life. On the other hand supporters of induced abortion justify that almost all abortions occur in the first trimester when the fetus is entirely dependent on th e mother and thus cannot be claimed as a separate human being. Also as the fetus is part of the woman’s body it should be entirely her decision whether to go through childbirth or opt for abortion. People are divided into two groups; Pro-Life, inclusive of those people who advocate the protection of human embryos and fetuses and vote for the outlawing of abortion on the basis that is murder, and Pro-Choice, i.e. people who support the basic right of women to choose whether or not to continue pregnancy till childbirth. The single treaty that actually grants specific rights to foetuses is the American Convention on Human Rights of 1969, signed by 24 Latin American countries, which says that human rights begin at the moment of conception5. The United States of America has not signed this treaty. However this treaty does not enforce signatories to ban abortion, according to the most recent interpretation. Now let’s discuss abortion from a religious point of view. Religion indeed has the inclination to get involved in the majority of debates. Clerics are

History of voice coil of a speaker Research Paper

History of voice coil of a speaker - Research Paper Example A voice coil in a speaker is the loop of a wire connected to the top side of a loudspeaker conduit. Its main function is to give the motive force to the conduit by use of magnetic field created by current passing through it. The common loudspeaker that is currently in use was developed in the 1920s and uses a magnetic force to move a coil that is attached to a diaphragm. Information passing capabilities of a system through a magnetic-core, memory circuits and peripheral magnetic storage and retrieval devices was a challenge that faced traditional scientists. Although the history of voice coil technologies is particularly complex and tumultuous. Voice coil has been made in linear and rotary designs, but the rotary design has become the dominant design because it requires less space (Kamm, 1996). A much less expensive mechanism is a stepper motor, in which a shaft rotates in discrete steps to new positions in response to changes in the surrounding magnetic field. The functioning of the voice coil and related associates is closely related to the history of magnetism. It is recorded that around 1820’s a scientist, Hans Christian, demonstrated that magnetism was linked to electric current through the use of a wire carrying an electric current close to a magnetic field. This caused a deflection of the compass needle, which was being used at the tim e of the experiment (Schilders, Vorst, & Rommes, 2008). It is important to note that current flows causes the emergence of a magnetic field in the neighboring field. The history of voice coil indicates how abstract scientists ideas of this device has been ongoing since the invention of magnetism. Before any concrete advances could be made utilizing magnetism, scientists needed new tools and techniques that could be used to hear sound from a speaker (Brauer, 2006). One of the challenge was an inability to construct novel experimental materials with the

Wells Fargo & Co Essay Example | Topics and Well Written Essays - 1000 words

Wells Fargo & Co - Essay Example Security and Exchange Commission is a US government administrative agency that was created by the congress to supervise and control the securities markets and protect investors. It is designed to enhance full public disclosure and to protect the investing public from fraud and exploitative actions in the securities markets. The securities act of 1993 was established by the congress to achieve two basic goals; to prohibit and prevent deceit and other fraud in the sale of securities and to ensure that investors get and other important information concerning securities being offered for public sale. The act empowers the SEC with wide jurisdiction over all aspects of securities industry including registering, regulating, overseeing brokerage firms, transfer agents and clearing agents, well defined services offered by the Wells and Fargo Co. Moreover, some of the acts of law governing the SEC include Trust Indenture Act of 1940 that applies to debt securities such as bonds, debentures and notes that offer public sale and Investment Advisers Act of 1940 that regulates investment advisers. The act requires that firms or sole practitioners compensated for advising others about securities investments must register with SEC to conform to regulations protecting investors. Through this different laws and regulation, the SEC has managed to prevent and control high risk gambles in banking to boost the economy (Sullivan 2003). In Business Law, all contacts are agreements but all agreements are not contacts. An agreement to be enforceable by law must possess the essential elements of a valid contract. The following are essential elements of a valid contact; Offer and Acceptance: In order to create a valid contract there must be a â€Å"lawful offer† by one party and â€Å"lawful acceptance† by the other party. This means that the offer must be accepted exactly as offered without conditions. Intention to create

The Importance of Branding in Business Essay Example | Topics and Well Written Essays - 1250 words

The Importance of Branding in Business - Essay Example Furthermore, the discussion between these five industries will analyze class, category, forms, and brands that exist within each; helping the reader to gain a further level of interpretive understanding that relates to the way in which these entities compete and exist within the current environment. Through an analysis of these metrics, the author will be able to provide the reader with a more in-depth analysis of the way in which previous scholarship has provided these markets with invaluable tools for understanding the importance that branding plays with respect to attracting customers defining consumer choice, substitutability, and competition that exists within each one of these. Though it might be understood that competition is guaranteed, the reality of the fact is that differing levels of competition create unique opportunities and help to define markets that would otherwise be incorrectly categorized. The first article that will be analyzed is entitled, â€Å"From Roots Culture To Sour Fruit: The Aesthetics Of Fashion Branding Cultures in Canada." As such, the research begins with discussing the impact of class and category of this particular industry is that of consumer goods relating to fashion. However, the article quickly delves into issues of measurement with respect to the extreme diversification that exists with respect to the forms and brands of actual industries that compete within this sector. The article further denotes that this extreme competition creates an extremely differentiated hierarchy of brands and allows for an extreme level of differentiation between these offerings to be exhibited to the end consumer. Price and quality further help to define what markets will be approached and what consumers will be courted. The core boundary that exists, and is defined by the research, is with regard to the strategic players in this market and how they react to price, pre stige, and quality.  

Forces of Gravity Essay Example for Free

Forces of Gravity Essay Throughout the course of the following investigation, I will be exploring a variety of methods to discover how a changed variable affects the speed in which a controlled type of paper (printer paper), formed into a model helicopter will descend from a specified height. Variables There is an abundance of variables in which I can change throughout the duration of this analysis that ultimately may have an affect on the speed that my helicopter falls. The first variable possible is the wingspan; my reason for choosing this variable in my investigation is that, as the surface area of the wing decreases, this leads to speed of the helicopter increases proportionally to the size of the wings. Evidence to support this is that the air resistance will have a smaller surface area and as the helicopter drops friction between the helicopter and the air molecules will convert kinetic energy into heat energy, if less wingspan is available their will be less friction, therefore the helicopter will fall faster. In order to ensure a fair investigation, I must consider the thickness of the paper I use to make my helicopter, as this too may affect the rate in which the helicopter falls therefore I will not be able to judge whether the wing length was the deciding factor or whether the type of paper had a decisive role. This leads me to my next variable I could choose to explore, which is the mass of the paper helicopter. In order to implement and successfully accomplish the effects on mass of the helicopter, I would add paper clips to the bottom, which on average have a total mass of 0. 25g to the helicopter. This supplementary weight would cause a greater resultant force in the favour of gravity, which would cause a greater acceleration. This is because the weight is great than the drag force, causing there to be an unbalanced force. The force necessary to accelerate an object by a given amount depends on the objects mass, therefore the greater the mass, the greater the force must be. Chosen Variable I have decided choosing the total surface area of the wingspan in my investigation and the reasoning behind this decision is that I believe this variable from my preliminary work would be much better to collect results from for my analysis. When executing my preliminary tests prior to this investigation, I noticed that when dropping my helicopter with an altered mass, the vertical acceleration time did not seem to have considerable differences between the starting and finishing points as it did for the wingspan. Therefore, this would make the investigation very difficult to accomplish since there is not much evidence to examine. So I have come to the decision of changing the wingspan, as I think it will provide a more reliable set of results, and will be able to explain more clearly in scientific reasoning for the increase in speed. Prediction. I believe that as I slowly decrease the helicopters wingspan by gradually measuring and cutting 1 cm off my wing length each time repeatedly should lead to an overall increase of the helicopters vertical acceleration. My plan is to be able to show that my hypothesis is correct but in order to ensure this I must be able to relate the information to the Speed formula to calculate the speed at which the helicopter gradually falls from the certain height. Overall, I believe the graph will show a negative correlation for both wingspan to time taken to fall and the Speed in relation to surface are of the wings.i ormula: Speed = Distance Time My prediction for the speed of the helicopter is that as the wingspan decreases the vertical speed of the paper helicopter increases, which I believe is as a result of the rotation of the wings going through a different cylinder of air each occasion, which suggests the fact that a wing span of 8cm would have a cylinder volume of air of ? r2. Therefore, as the wingspan decreases, the amount of air molecules contained inside the cylinder of air would be decreased proportionally to the wingspan. Furthermore, this would conclude in less air resistance against the force of gravity that forces the paper helicopter to fall because of the reduction of the wingspan, less air resistance would be needed to restrain the overall vertical acceleration. Although, as the helicopter gradually gains speed, the air resistances would increase likewise, until it becomes so great that it pushes against forces of Gravity, which ultimately forces the helicopter to vertically accelerate downwards. Nevertheless, eventually the resistance force will become equal to the opposing force, which in this case is Gravity, thus resulting the helicopter in not accelerating anymore since the forces are balanced. Therefore, it has met its Terminal Velocity (maximum speed). In relation to other theories, the three laws of Motion by Sir Isaac Newton begin to investigate Gravitational attraction and discovered that theres a gravitational attraction between all masses, giving everything a weight. This suggests that everything without air must have the same acceleration, which is ten m/s. This would mean that without gravity applying forces to push the helicopter downwards, it would still eventually land, because of its mass and because of this I would be made to believe that this may another reason for the acceleration of my helicopter. He also discovered that in most changes of Velocity, more than one force is acting on the accelerated object, such concurrent forces produce a signal net force. If the force pushing down on the helicopter is greater than the upwards draft, there will be a net force in the downward direction, therefore the helicopter will accelerate in that direction.

The Relationship Between Jekyll And Hyde English Literature Essay

The Relationship Between Jekyll And Hyde English Literature Essay Dr. Jekyll and Mr. Hyde was a novella written by the Scottish writer-Robert Louis Stevenson. It made its place alongside other controversy novels of 20th century such as Dracula or Frankenstein. The story follows Mr. Utterson-a lawyer and a friend of Dr. Jekyll, through a horrifying and mysterious story. The main theme of the novella is how people having two opposite characteristics: the good and the evil, the realistic and the spiritual, the self-controlling and the frustrating. It also builds a picture of England under the shadow of Queen Victoria and its changing. A combination of Gothic horror, science-fiction, detective and adventure, Dr. Jekyll and Mr. Hyde is fascinated from the very first page. Dr. Jekyll, a doctor, a member of the British upper class, whose background is excellent. He was born to a large fortune, an educated man who commands the respect of all. He grew up with an imperious desire to keep his head high before the public, thus he had to hide his irregularities with a morbid sense of a shame. Very early, Jekyll saw the need to hide his shameful part of himself. Also very early, he realized a profound duplicity of life, and mans dual nature. From his studying and experiencing, he came to a conclusion that man is not truly one, but truly two. As a scientist, Jekyll believed that it is necessity to separate the two identities, to prove his theory and to find the answers for his own questions about the polar twins that exists in every man, and how were they dissociated. Although he knew that it would risk death, his temptation of discovering was so strong that he decided to make a potion which he believed, would separate him from his polar twin, and took the poti on. The potion did not kill him but turns him into another person, his evil side of nature Edward Hyde. Hyde was described to be less robust and less educated than Jekyll, but was smaller, slighter and younger and above all, he was a pure evil. And the drug was a gate which Jekyll used to turn to Hyde, and from Hyde back to be Jekyll. Jekyll, who grew up and lived as a member of the upper class, and under the Victorian society, he had to stay away from vileness, vulgarity and villainy matters which a dignified and respectable scientist would not be associated with, and it started to bore him. But in the shape of Hyde, Jekyll could now again enjoy the activities that he pursued when he was young, while the respectable doctor remained safely from detection. That was the first slip that he made let himself being tempted. But Jekyll soon felt wonder and disgusted at what Hyde had done, for which he described to be inherently villainous, and his vicarious depravity. And one day, Jekyll woke up, not where he seemed to be, in his house in London, but in Hydes little room in Soho, in the body of Hyde. He had gone to sleep Henry Jekyll, but awoke Edward Hyde. That is when the feeling of terror and horror came to him he started to lose his control over Edward Hyde and his original and better self. But Jekyll did not want to give up Hyde because of his enjoyment to the adventures that he had done in the shape of Hyde. Jekyll was a like baby who indulged and was pampered by the activities performed by his double, even though he knew that he might turn himself entirely to be despised and friendless. He just treated Hyde as his errant son who must be punished and made the choice that he would keep his good side, but with some unconscious reservation not giving up the house in Soho nor destroying Hydes clothes. He remained to be Jekyll for two months, but after that, he was tortured with throes and longings as Hyde struggling after freedom. The extreme enjoyment that he had b een receiving as Hyde is ultimate, which led to Jekyll taking the transforming draught again. Jekylls enjoyment allowed Hyde to grow into stature and much stronger, he came out roaring after being repressed for long, and much worse, more devil. He now had to contend with his lust of evil, damned horrors of the evenings, the ugly face of my iniquity stared into his soul. However, Hyde was not denied because above all, Jekylls temptation was so strong that he still desired Hydes presence and his activities. That is why Jekyll always tried to protect his secret and did not tell or let anybody know about it. But he also could not let Hyde to peep out an instant when the murder case was overlooked or the hands of all men would be raised to take and slay him. Hyde started to take over while the good side Jekyll was weakened. That is when Jekyll was sitting in Regents Park in a fine, clear January day, he felt the symptoms of the transformation without the aid of any chemicals. Hyde appear ed because of Jekyll, who had been trying to prevent him, now desired to have him appear again. It was all about Jekylls emotional feelings that open the gate which he had been trying to close, and freed the devil. The connection between Hyde and Jekyll became so closely that we can not determine the two. The transformation had to be concealed and Hyde/Jekyll needed to get the drug in the laboratory. But it was dangerous to get the drug in Hydes shape. They made a plan, using Poole and Dr. Lanyon, to get the drug and also, to get their, or more correctly, Jekylls revenge on Lanyon. Although being a good friend with Hyde, Dr. Lanyon had always ridiculed Jekyll and his theory of the existence of evil inside man. After this point, Jekyll and Hyde developed a strange relationship. They hated each other. Jekyll hated Hyde because of his pure evil and his power over him. He also had the feeling of horror that Hyde would probably do more horrible things, and that is when he thought of a wa y that can stop Hyde committing suicide. Of course Hyde did not want to be destroyed so during the act of Jekylls dying after taking the poison, Hyde regained his power so that when Utterson and Poole broke the laboratorys door, they found the dead body not of Jekyll, but of Hyde. This was also the moment when Hydes power was the strongest, he had the extreme power over Jekyll. Clearly, Dr. Jekyll and Mr. Hyde gave the idea of mans duality nature. In Jekylls view, every soul contains two elements the good and the evil, and one is dominant. Thus, it does not mean that a good man never has an evil thought or behavior. Jekylls experiment, beside scientific matters, it was not what Jekyll expected it to be. He did not want his evil persona to gain control, but throughout the story, it proved that Jekylls temptation was the condition for Hyde to develop stronger. This means that when people are tempted, that is when they let their evil persona to grow.

Strengths and weaknesses of using faith as a basis of knowledge in reli

According to Victor Hugo â€Å"Faith is a necessity to a man. Woe to him who believes in nothing† (Hugo). Faith, or the unquestioning belief in something, is crucial to the maintenance of society, and in fact makes up the majority of its foundations. Faith is more pervasive of one’s entire being than trust and, when exploited, can have both positive and negative effects on the individual and society. Faith’s consequences upon the human mind affect both reason and emotion, both of which are explored in this essay. Governments cannot successfully control their populations without a substantial amount of faith within them. Questioning a government’s every move exposes its flaws, which leads to chaos as citizens discover that their government is not the stable institution they had trusted. Faith is a quintessential part of controlling the masses and it exists in nearly every facet of society. History has shown that a lack of confidence in a government leads to a decline in its effectiveness in promoting the happiness of the average citizen, leading to civil unrest. The American and French revolutions, as well as the Arab spring, are all examples of this phenomenon. However, faith in government can have disastrous effects on the individual, as I have witnessed firsthand within my own country. The American people’s complete acceptance of the financial advice of their government in 2006 led to the recent housing bubble from which the lower and middle classes are still struggling to emerge. The government’s financial advisors, who practically ran Wall Street, twisted citizens’ perception by convincing them that buying a home was like building a mini bank and refinancing was investing in it. The Glass-Segall Act, which kept commercial an... ...re of the faith’s flaws, which could be considered dangerous by ardent believers. This essay seeks only to prompt discussion on the human need to believe, not insult it. Faith rules our society, from a domestic to international sense. This â€Å"trust without reservation† is necessary to keep relationships healthy, the soul pure, and the global community at peace. It’s role in areas of knowledge such as religion and science is essential to its maintenance and development. However, one is constantly at risk of being manipulated by that very institution. It is important to consider both the faults and benefits of faith in order to determine the role it plays in society today. Works Cited Victor, Hugo. "VIII: Faith and Law." Les Miserables. Trans. Fahnestock Lee and MacAfee Norman. New York, NY: Signet Classics, 1987. 521. Print.

A Selection from Perpetual Masquerade: Marriage,Sexuality and Suicide in Madame Bovary :: Research Papers

A Selection from Perpetual Masquerade: Marriage,Sexuality and Suicide in Madame Bovary Introduction: the Heroine’s Dilemma The essence of the happenings of ordinary contemporary life seemed to Flaubert to consist not in tempestuous actions and passions, not in demonic men and forces, but in the prolonged chronic state whose surface movement is mere empty bustle, while underneath it there is another movement, almost imperceptible but universal and unceasing, so that the political, economic, and social subsoil appears comparatively stable and at the same time intolerably charged with tension.1 The high incidence of suicide among women who people nineteenth-century fiction and drama, as illustrated in Flaubert’s Madame Bovary and Ibsen’s Hedda Gabler, among others, often is viewed as the heroine’s quick and relatively easy way of escaping from her problems and from the complexities of life. The shock of suicide, especially as it is presented in Madame Bovary, brings to the fore the seriousness writers like Flaubert and Ibsen attached to the power society wields in molding a woman’s life and character into the model it deems appropriate. Their fictions show how dire the consequences may become should a woman’s needs lie dormant or fail to be fully realized. Among the needs that go unfulfilled in the women of these literary works are their sexual ones, which is why so many of these novels and plays center on sexual awakening and on the dissatisfactions of marriages of a conventional kind. The amount of research done and material written on this topic speaks to its significance when considering the issue of sexuality both for the characters in the aforementioned novels and for women in general. In This Sex Which is Not One, for instance, Luce Irigaray says that â€Å"Woman derives pleasure from what is so near that she cannot have it nor have herself. She herself enters into a ceaseless exchange of herself with the other without any possibility of identifying either† (31). Indeed, as we can see in these literary works, the oft overlooked (or merely misunderstood) subject of female sexuality, if even granted its own status, remains a threat to male control in such androcentric societies. Particularly prominent in the discussion of the place of and entitlements for female sexuality is Flaubert’s protagonist. Emma, because of her resistance to women’s pre-mandated roles and because she eventually succumbs to suicide, stands as a fitting example of a culpable character for those readers alarmed by the willful or independent woman. In this analysis, sexual and personal latitude, Emma’s case certainly suggests, breeds destruction of what most nineteenth-century bourgeois considered the core of existence: strict adherence to the social and moral codes maintaining a proper and

Germania: Tacitus’ Perceptions of Pax Romana Rome Essay -- Roman Histo

Germania: Tacitus’ Perceptions of Pax Romana Rome While the early 2nd century is usually considered to be the height of the Roman Empire, closer examinations reveal a deteriorating state hiding behind a faà §ade of power and wealth. As modern day historian C. Warren Hollister described, â€Å"life in Rome’s ‘golden age’ could be pleasant enough if one were male, adult, very wealthy, and naturally immune to various epidemic diseases. But if this was humanity’s happiest time, God help us all!† (14). Living during this time period, Cornelius Tacitus perceived of the rust slowly consuming through Rome’s golden shine. He writes, â€Å"the destinies of the Empire have passed their zenith,† predicting the end of an era 300 years before it occurred (33). He makes this conclusion based on observations of a deterioration of loyalty to the Empire due to weakened patriotism and societal values. His criticisms on the flaws of the Empire are interwoven into the text of his Germania, some b eing obvious while others are more discreet. Written in 98 AD, Germania is a description of barbarian lifestyle and culture that Tacitus compiled from different accounts and sources. What makes it a somewhat unreliable historical source is that Tacitus interjects the text with his own opinions about the Empire. For example, Tacitus’ cynicism with the supposed power and strength of the Empire is revealed through his descriptions of the strength of the Germans. In this time period, the Empire represented the paragon of strength in a society, but Tacitus immediately brings attention to the hardiness and unity of the Germans in their barbaric wasteland. While the Romans enjoyed a temperate Mediterranean climate, the Germans lived in a place where t... ...able and foresees the fall of the Western Empire three centuries years later. He even says that the Empire was still standing because the Germans were too busy fighting each other, and that â€Å"Fortune can guarantee us nothing better than discord among our foes† (33). Tacitus’ insight on the weaknesses of the Empire during its so-called â€Å"golden age† should press modern readers to re-evaluate preconceptions of the Pax Romana. Although Germania may paint a biased picture of the Germans living at the time period, Tactius’ work is valuable because of the interesting perceptions it conveys. Works Cited Hollister, C. Warren. Medieval Europe: A Short History. 8th ed. Boston: McGraw Hill, 1998. Tacitus. Dialogus, Agricola, Germania. Trans. Maurice Hutton. London: Heineman, 1914. IN Readings in Medieval History. 2nd ed. Ed. Patrick J. Geary. Toronto: Broadview, 1997.

How Much Land Does a Man Need Essay

Realism, as the word implies, deals with reality as its subject, that is, putting emphasis on what is happening in the real world, rather than stressing emotions as a source of aesthetic experience. In literature, it often focuses on moral or ethical choices such that it gives emphasis on the actions by the characters rather than the actual plot of the story. Characters are also portrayed with motive, more often than not, in relation to the view of their social class. In realism, sensational and dramatic elements that are often found in naturalism and romances are avoided. The short stories â€Å"The Bet† and â€Å"How Much Land Does a Man Need? † are examples of literature in the style of realism which focuses on the ethical choices of the characters in relation to their social class. â€Å"The Bet† focuses on the materiality of the world. It gave contrasts to the materialistic world view of the banker, and the simplicity of the young man in the story. Although the question at the beginning is whether or not the death penalty is worse than life imprisonment, the story has not given an answer to it (it was not its intention to answer this anyway), but rather, it presented views of morality. It altogether despises materiality. The young man at the end of the story proclaimed: â€Å"It is all worthless, fleeting, illusory, and deceptive, like a mirage†¦ I marvel at you who exchange heaven for earth. I don’t want to understand you† (Chekrov). Like â€Å"The Bet,† â€Å"How Much Land Does a Man Need? † criticizes the human sense of materiality. The story, however, shifts its focus on greed. It differs with â€Å"The Bet† in the sense that while â€Å"How Much Land Does a Man Need? † does not necessarily condemn acquiring material possession in this world, it presented a question of how much of this material possession does man really need. Pahom, the main character in the story, was given the opportunity to acquire land of his own, but was overcome by greed many times throughout the story. In the end, this greed was the cause of his death. The moral of the story is that man should only take what is necessary for living, nothing in excess. The story also implies that man cannot take in death what man possess in life. Works Cited Chekrov, Anton. â€Å"The Bet† Tolstoy, Leo. â€Å"How Much Land Does a Man Need†

Cask Of Amontillado Essay

When the tunnels come to a dead end, Mentors chains Fortunate and buries him in the e catacombs. The literary elements of foreshadowing, symbolism, and irony help to create a tale of horror or found in the short story â€Å"The Cask of Amontillado† written by Edgar Allan Poe. To build suspense in the story, Poe often employs foreshadowing. For example e, when Fortunate says, â€Å"l shall not die of a cough (Poe 66). Mentors replies, mat rue [.. J† (Poe 66), because he knows that Fortunate will in fact die from dehydration and starve ion in the crypt.He reshow's future events by employing the topic of death into the conversant ion. On the other hand, Mentor's description of his family's coat of arms also symbolizes future eve ants. The shield features a human foot crushing a tenacious serpent. In this image, the foot represents Mentors and the serpent represents Fortunate. Although Fortunate has hurt Mentors with biting inns Its, Mentors will ultimately crush him. The c onversation about Masons also foreshadows Forth anta's demise. Are not of the masons. ‘ ‘Yes, yes,' I said; yes, yes. ‘ ‘You? Impossible! A mason? ‘ ‘A m son,' I replied. A sign,' he said. It is this,' answered, producing a trowel from beneath the folds of my require† (Poe 68). When he declares that he is a â€Å"mason† by showing his trowel, he means t hat he is a literal stonemason and that he constructs things out of stones and mortar, namely F rotunda's grave. Pope's use of symbolism describes each character. â€Å"The man wore motley. He had on a tight fitting predestined dress, and his head was surmounted by the conical cap an d bells. I was so pleased to see him, that thought should never have done wringing his hand† (Poe 63). His face covered in a lack silk mask, Mentors symbolizes hidden things.In this case, the mask sys embolisms Mentor's hidden thoughts to kill Fortunate. On the other hand, Fortunate dons the mot ele ctrode costume of the court fool, who gets literally and tragically fooled by Mentor's masked mot eves. The color schemes here represent the irony of Fortune's death sentence. Using symbolism such h as the setting of the dark and dank catacombs, Poe uses the gloomy environment to symbolize death a ND horrible things to come. We came at length to the foot of the descent, and stood together on the dam p ground of the catacombs f the Mentors† (Poe 66).The bones in the catacomb symbolizes that Forth NATO would soon be one of them. Using irony, Poe further uses literary elements to create a tale Of horror. Using g dramatic irony, Poe reveals the path of death that Fortunate is heading to. Fortunate is head Eng towards death but ironically does not even question the suspicious Mentors until the last mom .NET. â€Å"It must be understood that neither by word nor deed had I given Fortunate cause to duo bat my good will. Continued, as was my wont, to smile in his face, and he did not perceive that my smile now was at the Hough of his immolation† (Poe 63).Fortunate doesn't know what will happen to himself but both the audience and Mentors knows that the story' will end with Fortune's death. Another example Of irony is the situation irony of Fortune's name. â€Å"He had a weak point-?this Of rotunda-?although in other regards he was a man to be respected and even feared. He prided him elf on his connoisseurship in wine† (Poe 63). Fortunate, Italian for â€Å"the fortunate one,† ironically means t he exact opposite in this story, representing situational irony. Instead of the fortunate one, Fortunate comes the unfortunate one, dying from the hands of Mentors.

Materialistic Americans Essay

â€Å"With these words I can sell you anything† by William Lutz and â€Å"At sale at Old Navy: Cool Clothes for Identical Zombies! † by Damien Cave the readings explain how Americans are fooled into purchasing so many unnecessary things that most of the time don’t do what they promise when advertised as well as how the buyers themselves are blinded and don’t realized that they are wasting money, all because of the value of their pride and their need to be better than everyone else yet they are doing the same things as millions of other Americans. Although it seems correct that most people should be materialistic, it’s not a good thing because this form of living is damaging American’s values in many ways and advertisements are just making it worst. In Cave’s excerpt he explains how most Americans have become so materialistic now and that it’s becoming a big issue. In one part Cave says, â€Å"Consumers are being scammed, says Klein, arguing that stores like Old Nave and Ikea are duping millions, inspiring mass conformity while pretending to deliver high culture to the masses† (109). This explains how Americans are so gullible when it comes to buying products because most of the time they don’t really look into what they are buying they just want to own what everyone else has because that makes them â€Å"fit† it into this materialistic society because it’s all about hierarchy and who’s on top of everyone else. â€Å"Klein and Frank say that few consumers recognize just how conformist their consumption habits have become† (Cave 109). Some people do realize that they do over spend but they still don’t do anything about it because they always want more. There are many adults that think that buying so many things for themselves and their families is good because people always want to have the best things that are out there for their loved ones without realizing that they’re just giving money away to things they don’t really need. â€Å"At virtually every opening of Old Navy’s and Ikea’s stores-in the New York, Chicago, and San Francisco areas, for example- tens of thousand of people appeared in the first few days. Even now, long after the stores first opened, lines remain long† (Cave 110). Americans value so much their pride to be over achievers and be better than everyone else they come across but yet they aren’t much different from other people because they spend as much as every other person who might not have that much money because everyone’s values are similar. In Lutz’s excerpt he explains how Advertisements usually don’t promise what they offer and take people for fools but yet people keep buying more. He states, â€Å"The biggest weasel word used in advertising doublespeak is ‘help’† (114). He explains how people are manipulated into buying products all the time that will help them with a desire objective and they are influenced by the advertisements. The things that people wear, drink, eat, etc are all influenced by something or someone, how else did they ever hear or see about those products. Advertisements are everywhere, people that see all these advertisements of products think those products apply to them because they know everyone else that will see them will want them too and they don’t to feel left out in not being part of the revolution of that product. Lutz also says, â€Å"Whenever advertisers want you to stop thinking about the product and to start thinking about something bigger, better, or more attractive than the product, they use that very popular weasel word, ‘like’† (119). American’s values are on risk when it comes to advertisements because people want their families to be well and grow a certain way, but that can’t happen when their television and billboards selling things that are out of the comfort of some people. Only by becoming an active, critical consumer of the double speak of advertising will you ver be able to cut through the doublespeak and discover what the ad is really saying† (Lutz 120). Americans value so much their pride and the liberty to do whatever they want that they think buying so much stuff applies to them. Americans also value their Independence in this country but it’s also being ruined by advertisements because how can people be independent when they are buying the same things as everyone else and are being exploited all at the same time? If people keep getting sucked into buying every little thing they see hey will doing the opposite of what they believe in, they will just be shaming who they are as Americans. Americans need to realize that buying everything that is advertised isn’t doing them any good. they will lose so much money on things they don’t really need and all for what? to be better than everyone else? People have forgotten about being independent and doing their own thing when it comes to having a different lifestyle from others. How can they take pride in themselves when they are just alike to everyone else and that’s what the readings explain, to not be gullible when it comes to this topic

Learning Notes Essay

|STAGE 1 | |CONTENT STANDARD: The learner understand the different types and forms of drama, the features ,elements and conventions which distinguish | |them from narratives thereby leading him/her to produced a reaction paper. | |PERFORMANCE STANDARD: The learner writes a meaningful reaction paper on a drama presentation. | |ESSENTIAL UNDERSTANDING: The learner exhibits understanding and appreciation of drama by making sense of and reacting to the different issues| |presented in it.. | |ESSENTIAL QUESTION: How does one show appreciation of Philippine Drama? | |Learners will know: | |Types of Drama | |Forms of drama | |Drama conventions | |Expressions showing agreement and disagreement | | | |Learners will be able to: | |Explain types of drama | |Distinguish various forms of drama. | |Apply various graphic organizers to illustrate key concepts in a drama. | |Perform an array of reading techniques to concretize and unlock drama concept. | |Respond in various ways to express understanding of drama. | |Relate how drama mirrors real life. | |Deduce authentic experiences that can be incorporated in a drama. | |Analyze descriptions, dialogs and actions to discover, articulate, and justify characters in a drama. | |Draw insights on main and sub issues presented in a drama. | | | |STAGE 2 | |Product Performance Task: A meaningful reaction paper on a drama presentation. | | | |Evidence at the level of understanding: The learners should be able to demonstrate understanding by covering the six (6) facets of | |understanding. | |Explanation-Explain how the playwright justifies the actions, feelings, and attitudes of the character. | |Describe characters, and situation to show how drama reflects culture. | | Interpretation- interpret the series of connected events in a drama plot. Using events line | |Application-Apply role playing strategies in delivering dialogs between the protagonist and antagonist in the play | |Perspective- Develop perspective by evaluating a drama presentation. | |Empathy-assume role in Critiquing a drama presentation. | |Self-knowledge- self-assess one’s strengths and weaknesses in presenting assessment of a drama presentation. | |Evidence at the level of performance: Performance assessment of an original extended dialog for drama presentation based on the following | |criteria: | |1. Focus/Theme | |2. Accuracy | |3. Language | |4. Unity | |5. Coherence | |6. Style | | | |STAGE 3 | |TEACHING LEARNING SEQUENCE | |A. EXPLORE- At this stage, the teacher should be able to do the following: | |Make the learners aware of the desired result that is, for him/her to demonstrate understanding of understanding of the different types and | |forms of Philippine drama as well as the features, elements, and conventions which distinguish them from narratives | |Introduce the Essential Question (EQ), â€Å"How does one show appreciation of Philippine drama? † with the learners. Make them answer the questions| |as exhaustively as possible and cue them into the big ideas by activating their prior knowledge or past experiences. | |Use non-formative assessment procedure to check/evaluate learners’ readiness and competence on the prerequisite skills to the tasks at hand. | |Inform the learners of how they will be assessed. Their major output after the lesson is a meaningful reaction paper on a drama presentation. | |Likewise explain the rubrics. | |Activities |Materials |Date |Remarks | |1. Life is a drama TG. P. 4 |Types of Drama listed on a manila |August 15,2011 | | | |paper. | | | |2. Illustrate it TG. P. 4 |1. Manila paper |August 16,2011 | | | |2. Pentel pen/ pencil | | | | |3. crayons | | | |Note: | |1. Pre-test is given to students. To test their prior knowledge. | |2. Ask the EQ-essential Question | |3. Clarify expectation | |4. Hook and engage interest. | |5. Give the essential understanding. | | | | | | | | | | | | | | | | | | | |STAGE 3 | |TEACHING LEARNING SEQUENCE | |B. FIRM UP- At this stage, the teacher should be able to do the following: | |Make the learners enhance their knowledge of the different types and forms of Philippine drama, as well as the features, elements and | |conventions which distinguishes them from narratives. | |Highlight the grammar item by providing sufficient examples of word/phrase showing agreement or disagreement. | |Provide the learners with activities that are motivating and challenging | |Maximize learners’ participation in various tasks from controlled practice to free association phase of learning | |Provide feedback to check for understanding. | |Activities |Materials |Date |Remarks | |1. Which one are you TG. P. 6 |1. A copy of the words â€Å"JOLOGs and | | | | |â€Å"CONOS† | | | |2. A day for a play TG. P6 | | | | |- Read and write words in the play |2. A photocopy of the Drama- â€Å"Call | | | |that shows AGREEMENT and |Me Flory† by Wilfrido Ma. Guerrero | | | |DISAGREEMENT. | | | | |3. Lexicon TG. P6 | | | | |- Write the meaning of the phrases. |3. Manila Paper with the Phrases | | | | |taken from the play. | | | |4. Simple Recall TG. P7 | | | | |- Comprehension Questions |4. Manila paper with the | | | | |comprehension questions. | | | |5. Agree or Disagree TG. P9 | | | | |- Expressing agreement and |5. Manila Paper with two column A | | | |Disagreement |and B Agreement and Disagreement. | | | | | | | | |6. In my opinion TG. P10. |6. Various topics written on a | | | |- Choose one topic then write an |Manila paper. | | | |opinion paragraph stressing their | | | | |greatest argument for agreeing or | | | | |disagreeing. | | | | | | | | | |Note: Discuss and explain | | | | |expressions on agreement and |Outline of the topic | | | |disagreement. | | | | | | | | | | | | | | |STAGE 3 | |TEACHING LEARNING SEQUENCE | |C. DEEPEN- At this stage, the teacher should be able to do the following: | |Provide learners with thought – provoking questions that will make them reflect, revisit, rethink, and revise earlier assumptions about the | |types and forms of Philippine drama, the features, elements, and conventions that distinguish them from narrative. | |Enable learners to apply the grammar items learned by giving them activities within the confines of higher order thinking skills. | |Address the learners’ uniqueness, their strengths and weaknesses by providing them with differentiated instruction as needed. | |Provide them with meaningful and challenging activities that will reinforce what they have learned. | |Engage them in meaningful self-evaluation. | |Give feedback. | |Activities |Materials |Date |Remarks | |1. Curtailed Freedom TG. P. 11 | 1. Topic on specific reality or | | | |- Have them agree or disagree†¦ |game show. | | | | | | | | |2. Mock Election TG. P11 | | | | |-Write and express their ideas | | | | | |2. â€Å"Written issue on a manila | | | | |paper- â€Å"Are you in favor of using | | | |3. Drama Inventory TG. P12 |the Filipino language during | | | |- Complete the table after |English time? † | | | |watching/listening to various drama| | | | |media. |3. Written CHART on a manila paper | | | | |as guide to the activity. | | | |4. Airing Feedback TG. P12. | | | | |- Role play any situation | | | | | | | | | | | | | | | |4. Rubrics | | | |Notes: | | | |1. Discuss the Elements of Drama | |2. types of drama | |3. drama conventions | | | | | | | | | | | |D. TRANSFER- At this stage, the teacher should be able to do the following: | |Have the learners make independent application of the various processes (drama review, play reaction paper production, critiquing an original | |extended drama script, ect) they have learned. | |Make them do independent performance or project using varied and complex assessment procedure. | |Harness the learners’ growing proficiency by letting them establish the interface among the activities they have performed. | |Have them see the connections between tasks and the world. | | | |Activities |Materials |Date |Remarks | |1. Drama Review TG. P13 | 1.evaluation Chart | | | |- Complete the evaluation chart | | | | |after watching a scene in a drama | | | | |or play. | | | | | | | | | |2. DRP (Drama Reaction Paper) TG. | | | | |P13 | | | | |- evaluate the strength and |2. List of criteria written on a | | | |weaknesses of a play or drama. |manila paper | | | | | | | | | | | | | |References: | | | | |Laarni- A Dream by Loreto | | | | |Paras-Sulit | | | | | | | | | |Call Me Flory, by Wilfrido Ma. | | | | |Guerrero | | | | |The World is an Apple | | | | | | | | | | |Prepared by | | | |FERDINAND A. SANGAO | |Subject Teacher Noted: | |NORA D. DALAPNAS | |Head Teacher In Charge | | | | | | |

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